February 22, 2024
Designer-developer synergy: How to prepare your team for ideal collaboration
Prepare your product team for successful collaboration. Recognize potential obstacles at an early stage and promote solutions for harmony and teamwork.
Im Gespräch mit Oliver Stöcker
Team synergy is no sure thing
While product teams focus on delivering value to end users and driving business growth, behind the scenes things can get tricky. Frustration and disagreements can arise between UX designers and developers, even at the highest professional level.
This not only affects the working environment, but also has a direct impact on the roadmap and product quality, which in turn affects the user experience and the overall performance of the company.
By recognizing and addressing potential roadblocks early, you can guide your team through some of the following situations with the “We talked about it” card.
Pixel perfect vs. pragmatic implementation
Although modern design tools have made it easier to implement pixel-perfect designs with UI-to-code and documented systems, there are times when developers must prioritize functionality and efficiency over small visual details. In turn, designers can be inflexible when it comes to making design adjustments to accommodate technical constraints or optimize performance.
In these moments, it is important to communicate openly, weigh up priorities and find compromises without creating a climate of dissatisfaction.
Changes in the midst of development
There can be various reasons for designers to make design changes in the middle of development, be it for optimization based on new information or due to a change request that disrupts the workflow of developers already working on programming the previous designs.
Conversely, developers may request changes to design elements or layouts due to technical considerations, which can be frustrating for designers as they have to rework their designs after initial approval.
Early discussion of technical limitations or feasibility issues is therefore important to avoid duplication of work. However, this situation will always creep into the workflow, no matter how well prepared you are. You therefore need to be patient and empathetic and remember that you are working towards the same goal.
Managing expectations through experience and empathy through emotional intelligence are essential for harmonious collaboration.
Lack of documentation
Documentation is a crucial factor for successful collaboration between designers and developers. It helps the latter to understand the design specifications and extract assets faster, and the former to ensure the logic and consistency of the entire product. If it is missing, it can lead to guesswork and incorrect use of design elements, doubling the work of both parties to fix errors.
The ideation and iteration phases of design work can be messy, so designers should be given enough time to thoroughly clean up and document their work before developers come into the picture.
People have feelings
When preparing your team for optimal collaboration, you also have to deal with human emotions and perceptions. Developers may perceive designers' feedback on their work as vague or subjective, which can lead to defensiveness. And designers can feel undervalued when developers criticize design decisions without offering constructive suggestions or alternatives.
Make sure that your team is able to communicate their feelings openly and establish a constructive feedback culture within the team.
Inclusive vs. exclusive dynamics
It's true that designers often stick to their designs and are unwilling to listen to feedback from developers to improve them. This attitude can lead to missed opportunities to improve the product. It's also true that developers can feel excluded from the design process and their contributions to UX and UI issues are undervalued.
Designers and developers need to overcome these prejudices and actively seek each other's input, which can contribute to better product quality.
Align your team on a clear vision
When time is tight, workflows are hectic and stress is high, remind your designers and developers of the shared vision to bring them together and get them to overcome their problems, find common ground and develop the best possible product for that vision.